We are starting a series of member spotlights, which should give you a good insight into a experienced marketer and his/her highs and lows.
We start the series off with Kevin Perry...
1) Firstly can you give us a brief introduction who you are, how long you have been an internet marketer and how you got started online?
My name is Kevin Perry, i'm 30 years old, living in Ontario, Canada, and i've been involved with internet marketing for close to 10 years now.
My introduction to Internet Marketing was a bit strange. I saw an ad on TV for an "easy" way to make money online. I was intrigued since I was pretty good with computers, so I checked it out. I immediately found out that the particular program I was searching for wasn't for me, but it got me thinking about other ways to make money online. That led me to RichJerk.com. He was different than anything I had read online. He was rich (or at least claimed to be) and wasn't afraid to tell people how it is. Whether it was all an act or not, I loved it because it was different, so I bought his eBook. I've bought and read many eBooks since that day, but i've never read one that had as much easy to understand, to the point, information as Rich Jerk's eBook had.
That book began my journey online and helped me get where I am today...the owner of my own marketing and design business called 6StarMedia.com. Of course there were many rough patches over the 10 years, but I stuck with it and made a promise to myself to do whatever it took to make it work.
2) What is your biggest success story online and how did it come about?
My biggest success story actually had it's origins right here on Clickthrou. I was fortunate enough to meet some pretty amazing people, who I eventually partnered with that put me on the path to 6StarMedia.com. I don't directly partner with these people anymore, but without them 6StarMedia.com would not have come to fruition.
3) What or who has been your biggest inspiration?
My biggest inspiration would have to be Napoleon Hill. I keep a list of his most famous quotes at my desk and read them when i'm not performing at my best. One other person I get a lot of inspiration from is Tony Robbins. I am reading "Unleash the Giant Within", which is an amazing book that will get you motivated to make the life changes you know you need to make, but just don't know how to do it.
4) What has been your most expensive "mistake" online (something that just didn't work) and why do you feel it didn't work?
Back in 2010, I was hit with two PayPal chargebacks totaling around $2500. I had sold my services to who I thought were honest people, but they turned around and filed the dispute right after the services were completed. Since i'm in the business of selling intangible goods, you're taking a risk using PayPal. I had emails, documents and the websites themselves which proved that I had completed the services, but this was not enough to sway the credit card company in my favour.
As a result of this, I changed the way I did business. I required an NDA and Statement of Services to be signed by the client and burned everything to a CD once the service was completed and sent it via snail mail to the client. By physically mailing them the business files, it turns it into a "tangible" service that can be tracked and defended easier.
"When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal". - Napoleon Hill
5) If there was one thing you would attribute your success down to, what would it be?
That I haven't given up. I could have easily packed it in numerous times to go and find a real job. But I didn't. I kept going and I'm now enjoying some success. I'm never fully satisfied and i'm always looking for ways to improve.
Thanks for the insight Kevin.